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Tuesday, March 25, 2008

What's More Important To The CONSUMER... The Process or The End-Product?

Am busy contemplating my navel... ;-)

Thinking about designing a new seminar training program and blog.

Question going through my head is... what's more important to the consumer... the Process or the End-Product..?

I get this picture of trying to convince an experienced connoisseur whisky-drinker (of which I am not) to try a new brand of 'the finest distilled malt whisky'.

What's going to impress him/her most?

An explanation of the PROCESS?


Or... a taste of the END-PRODUCT?



Hmmm... think I'll have to test this with my audiences.

Regards
Trevor Nel - 011 - 705-2790 - http://www.innercircleforum.com/
trevor@innercircleforum.com

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